Lyft Diary of a Lyft Driver Marketing Campaign Proposal

Branding, Copywriting, Digital Marketing, Graphic Design, Influencer Marketing, Social Media, Video Editing

Goals:

Showcase the work I completed as a Lyft intern.

Design a marketing campaign that aims to convert Gen Z & Millennials into Lyft drivers.

Learn how to present campaign proposals in front of coworkers and key internal stakeholders.

Outcomes:

Designed a presentation highlighting my experience as a Lyft intern and details of a proposed campaign titled 'Diary of a Lyft Driver.'

Presented to an audience of 10 internal Lyft employees, including art/creative directors, marketers, lawyers, project managers, and developers.

Researched, brainstormed, ideated, and proposed a hypothetical influencer marketing campaign.

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