My Skills and History

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Brenda Robinson
Brenda Robinson
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  • Residence:
    United States
  • City:
  • Age:
  • Adobe Creative Suite
  • Canva
  • WordPress
  • SquareSpace
  • Shopify
  • Wix
  • Weebly
  • Salesforce
  • HubSpot
  • Sprout Social
  • Later
  • MailChump
  • Constant Contact
  • Google Analytics
  • SEMRush
  • Ahrefs
  • Google Search Console
  • Muck Rack
  • Cision
  • Jira
  • Confluence
Employment History
University of Missouri-Kansas City
August 2020 - August 2024

Bachelor of Arts, Communication Studies (Professional Communications Emphasis)

LIVEKINDLY - Social Media Content Intern
October 2020 - January 2021

 Created social media content for LIVEKINDLY social channels including the LIVEKINDLY website, Instagram, Twitter, and Pinterest.
- Worked alongside the team to create a plan for social media strategies
- Contributed to organization growth by raising brand awareness via social media platforms, increasing the brand's overall follower count by 48K in 3 months.
- Monitored social media posting to ensure the brand message was constant from the terminology used to images posted.
- Interacted with followers and potential customers by communicating and answering questions through the company's social pages.

December 2020 - February 2021

- Implemented complex HTML and CSS graphic user interfaces to WordPress website.
- Maintained WordPress plugins and optimized site features to improve UX (user experience) and grow site speeds by 40%.
- Used SEO (Search-Engine Optimization) best practices to elevate web presence for website blog posts and increased webpage views by 67%.

GKCCC - Public Policy Intern
January 2021 - May 2021

- Prepared 20+ events for business leaders and elected officials in the Kansas City area.
- Researched the Mansfield Rule and led efforts to potentially implement a similar policy for 160+ healthcare organizations in Kansas and Missouri.
- Maintained a database of 20+ Municipal ID programs in the United States to gather information on potential implementation in Missouri.
- Collaborated to create the Welcoming KC Plan document and website, focused on bettering the lives on 63,000+ immigrant residents in Kansas City.
- Analyzed benefits of wellness programs for employees, specifically for small businesses in Kansas City, and created a presentation with 5 other interns providing in-depth research on how to create a wellness program.

ROKU - University Recruiting Intern
May 2021 - August 2021

- Hosted 5 professional development, personal development, and team bonding events for interns to foster a sense of community.
- Developed and proposed the Roku Ambassador program, which targeted 100 Roku interns.
- Designed and executed a biweekly Roku Intern Newsletter to spotlight intern accomplishments and stories.
- Produced "Day in the Life" intern videos, which improved internship employer branding and community.

Software/Tools: OneDrive, Box, Canva, iMovie

MCE - External Communications Intern
June 2021 - September 2021

- Researched, wrote, and scheduled relevant, high-quality content for social media channels including Instagram and Facebook.
- Wrote and produced monthly e-newsletters to followers and farmers, reaching a community of 20+ farmers and 1,000+ followers.
- Created and coordinated promotional materials as needed to promote MCE, the work of farmers in the K&G program, and to educate the public.
- Assisted in occasional website content edits and updates using WordPress.

Software/Tools: Constant Contact, Meta Business Suite, WordPress, Canva, Google Drive

OCTI - Influencer Marketing Intern
December 2021 - February 2022

- Conducted research to find and connect with 30+ TikTok influencers daily.
- Reported on influencer activities, including earned media value content creation, influencer reach, and engagement.
- Maintained an influencer database with accurate and up-to-date brand partnerships for 200+ influencers.
- Supported campaign budget trackers, campaign sheets, and tracked influencer information for 5+ campaigns and 200+ influencers.

Software/Tools: Google Drive, DocuSign

UMKC - Program Assistant
April 2021 - August 2021

- Designed graphics and new Bloch Scholars Program logo using Canva and Adobe Creative Suite to prepare for social media campaign launch.
- Led event planning preparation for the 2021 Bloch Scholars Program Luncheon, hosting 100+ key benefactors, sponsors, guests, and Bloch Scholars students.
- Recruited 100+ incoming college students to apply for a $40,000+ full-tuition scholarship program through phone and email.
- Maintained communications with 60+ college students ranging from freshmen to seniors regarding participation in scholarship program through hosting events, email, and phone calls.

January 2022 - May 2022

- Collaborated on print and electronic communications, including drafting content on grant awards, event announcements, grantee profiles, and other materials.
- Planned and developed of social media content for platforms including LinkedIn, Twitter, and Facebook.
- Brainstormed creative content ideas and authored 5 blog posts for the REACH Foundation website.
- Coordinated the development and execution of the e-newsletter to 1000+ REACH supporters/followers via Mailchimp.
- Researched international, national, and regional health issues and trends to identify content for the foundation’s electronic newsletter and social media channels.
- Led design meetings with the foundation’s contracted marketing agency.
- Created designs, concepts, and sample layouts based on knowledge of layout and aesthetic design theories/concepts.
- Prepared illustrations and rough sketches of digital marketing materials, discussing them with the Director of Communications for feedback, making necessary changes, and scheduling on social media platforms upon approval.
- Developed graphics and layouts for social media, newsletter, and website, mirroring the Foundation brand style.

Software/Tools: WordPress, Canva, Mailchimp, Meta Business Suite
Social Platforms: Facebook, Twitter, LinkedIn

CRISTINA RUALES CO - Public Relations Intern
March 2022 - May 2022

- Produced press materials, including news releases, media alerts, pitch letters, media pitching, and outreach presentations.
- Developed and implemented new social media, public relations, and graphic design strategies with a team of 5 interns.
- Scheduled and coordinated meetings and appointments for the CEO and intern team.

Software/Tools: Google Drive, Wix

INGENUITY PREP - Communications Intern
July 2021 - July 2022

- Managed, oversaw, and posted content for social media accounts, including Instagram, LinkedIn, and Facebook.
- Created a year-long recruitment social media campaign, leading to the recruitment of 20+ high-quality job candidates at Ingenuity Prep.
- Created blog posts and internal newsletters highlighting the organization's accomplishments, best practices, and other educational topics.
- Analyzed and tracked social media KPIs and recruitment data to create annual and quarterly performance reports.
- Contributed to a 56% engagement rate increase on Instagram in the span of 1 year.
- Created an Ingenuity Prep social media branding guide aligned with organization priorities and previous branding materials.
- Interacted with followers and potential partners by communicating and answering questions through the company's social pages.

Software/Tools: Canva, Google Drive, Hootsuite
Social Platforms: LinkedIn, Instagram, Facebook

POWER DIGITAL MARKETING - Influencer Marketing Intern
May 2022 - July 2022

- Managed biweekly reports of current social media trends emerging on TikTok and Instagram to 50+ influencer marketing team members.
- Developed unique influencer marketing campaigns for 6 clients, including social media campaign concepts, event management, influencer list building, etc.
- Negotiated contracts for all influencer collaborations, including annual partnerships and short-term projects.
- Identified 20-50 new micro-influencers per campaign to expand the influencer community for clients, while deepening existing relationships, from micro to mega influencers.

Clients: Dr. Martens (Doc Martens) | Florence By Mills | MyFitnessPal | SAMBAZON | Compostic | A Dozen Cousin’s

APPLE - Music Editorial & Radio Content Strategy Intern
January 2022 - August 2022

- Developed and tracked Apple Music Radio content for worldwide cultural campaigns, targeting 78 million paid Apple Music subscribers.
- Reviewed 10+ new radio show requests, design requests, and video requests with the Radio Content Strategy Lead.
- Led daily, weekly, and monthly communication to internal teams, covering Apple Music updates for 200+ employees.
- Maintained internal Apple Music trackers for campaigns and day-to-day functions of Apple Music Radio.
- Piloted the creation of an Apple Music Intern Radio Show, which included: creating a radio show brief, producing & editing audio and video clips, designing mock PR and social templates, and leading a team with other 2 other interns + 4 other employees.
- Ideated and created the Apple Music Master Calendar, a consistently updated database of historical moments within Apple, anniversaries and birthdays of top musical artists, international/national/local events of cultural significance, holidays, etc.

Software/Tools: Airtable, Keynote, Sheets

JERRY - Public Relations & Communications Intern
May 2022 - August 2022

- Created targeted media lists for 15+ Jerry data journalism research releases, sending media pitches including 50-100 reporters for each campaign.
- Developed the Coffee Roulette employee engagement program for 300+ remote employees and contractors, producing an overall 76% participation rate.
- Drafted and edited social media content for TikTok, contributing to a 15% follower increase.
- Compiled and prepared weekly reports summarizing public relations media moves and other PR-related news.
- Contributed to the copywriting of the internal employee newsletter.
- Completed 3 media placements in national news entities including Fox 4 News.

Software/Tools: Muck Rack, Prezly, Cision, Newswire, HARO, Google Drive

SAVINGS UNITED - SEO Content Production Intern
June 2022 - October 2022

- Designed and implemented content & on-page SEO, technical SEO, and off-page SEO strategies through content briefs, which led to an output of 3-5 content briefs per week.
- Researched US Market insights on credit card-related topics to help freelancers create sponsored credit card comparison pages.
- Conducted SEO keyword research to improve the ranking of credit card comparison pages.
- Researched a wide variety of topics to conduct SEO work and compiled documents summarizing key information.
- Collected and analyzed SEO related data from multiple sources, including: Google Analytics, Google Trends, Google Search, Search Metrics, SEMrush, AHrefs, etc.

Software/Tools: Google Analytics, Google Search Console, Google Trends, Search Metrics, SEMRush, AHRefs, Google Drive, ClickUp

September 2020 - November 2022

- Promoted involvement in Regnier Institute programs among 16,000+ UMKC students through social media, phone, and email.
- Administered Regnier Institute student social media sites, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Implemented marketing and promotional tactics that have resulted in an overall 56% growth in total social media engagement and an overall 30% increase in website traffic from social media posts.
- Led the design, development, and implementation of the graphic, layout, and production of communication materials.
- Delegated marketing and communications-related tasks to 5 members of the Regnier Institute Ambassador team and provide counsel on social media, writing, and design projects.
- Assisted with event planning activities, including creating and sending invitations, designing surveys to track event attendance, coordinating venues and vendors, providing customer service and behind the scenes support, etc.

Software/Tools: Hootsuite, Emma, Qualtrics, OneDrive

LYFT - Copywriter Intern
September 2022 - November 2022

- Generated writing for headlines, campaign emails, in-app notifications, landing pages, products, and social.
- Partnered with a team of 10+ art/creative directors, marketers, lawyers, project managers, and developers for copy.
- Led the production of copy and marketing materials for the 2022 Roll to the Polls campaign, reaching millions of registered US voters prior to and during Election Day.
- Ideated an original concept for an exclusive brand partnership with a team of 3 other internal creatives for an integrated campaign to be executed via TV, radio, print, web, and other collateral.
- Researched company priorities and target audiences to develop a curated TikTok campaign called 'Diary of a Lyft Driver', which was presented to 15 internal employees as an intern capstone project.

Software/Tools: Google Drive, Slack

HUBSPOT - Brand Social Marketing Co-Op
August 2022 - December 2022

- Curated unique branded content for all social media platforms to a cumulative 1M+ social media audience, in line with a social editorial strategy.
- Monitored the online presence of the company's brand and engaged with users using detailed community management guidelines, strengthening customer relationships via Instagram and TikTok.
- Created social trend reports, leading to 15+ new TikTok videos and 1 viral video that received 40K+ views.
- Drafted a proposal for a HubSpot Instagram highlight refresh project, which was presented to 10 Brand Social Marketing employees for the internship capstone.

Software/Tools: Asana, Slack, HubSpot, Google Drive, Canva

THE MJS BRAND - Public Relations Assistant
January 2023 - March 2023

- Produced and edited pitches to secure media placements to local and national blogs & podcasts.
- Identified trends, key group interests, and/or concerns to provide advice on topics for interviews and appearances.
- Arranged public appearances on podcasts & blogs to increase personal brand awareness.

Software/Tools: Google Drive, Titan

CENTERBASE - Social Media Coordinator
March 2023 - September 2023

- Wrote, edited, and published engaging content for Legalfit clients on various platforms, including Websites, Facebook, LinkedIn, and Google My Business.
- Used Adobe Illustrator to create custom graphics for Legalfit clients.
- Provided reporting of social performance metrics and ongoing insights and recommendations to internal teams and clients based on findings.

Software/Tools: Adobe Illustrator, Jira, Facebook, LinkedIn, Google My Business

HUBSPOT - Associate Marketing Manager
June 2023 - March 2024

- Write email communications to customers about topics such as HubSpot CRM price changes, tax policy changes, etc.
- Manage projects by leading the creation/execution of timelines and communicating with internal stakeholders.
- Create presentations for a team of five about team-building and skill-building topics.

- Develop, implement, and coordinate original email marketing campaigns to segments of cold lead database.
- Manage segmentation/targeting, resulting in a 20% increase in engagement and 10% increase in conversions.
- Analyze email performance metrics and implement A/B testing strategies to measure campaign effectiveness.

Software/Tools: Asana, Slack, Zoom, Canva, HubSpot CRM

VICTORIOUS SOCIAL - Copywriter Intern
January 2024 - Present

- Compose drafts of website copy, email campaigns, social media posts, and YouTube descriptions for review.
- Craft social media captions for 20+ clients, generating 80+ posts per week.
- Summarize YouTube video content into easy-to-understand video descriptions with timestamps.

Software/Tools: Microsoft Office, Loomly, Dropbox

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